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Opportunity Knocks
Opportunity Knocks (2)
Welcome to the White Hawk Sales Partners blog
Opportunity Knocks will give readers insights and tips to motivate sales as well as execute targeted programs to meet revenue goals. We hope that sharing information and strategies will ensure you answer that next big opportunity.
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Here's a few good reasons in-house lead gen may not be the best path....article hits several key points.
OUTSOURCED LEAD-GENERATION
Outsourcing your lead-generation means giving this responsibility to a company for which this is its core business, and masters the right tools to deliver qualitative results. As opposed to telemarketing, for instance, you won't get 200 "leads" per month, you will get (depending on the size of your company and industry you're in) maybe 2 leads, but these 2 leads have a far greater chance to turn into contracts.
Here is why: (read the full article)
http://www.inboundsales.net/blog/bid/31327/Outsourced-Lead-Generation-43-Better-Than-In-House
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Don’t miss another great article and insights from Christine Crandell, President of New Business Strategies. Christine catches up with our own President Phil Arturi on her continued quest for innovation that drives new models in B2B marketing. Learn why she says Phil is a “thinker” sales archetype.
According to Christine, “The Thinker is a reflective leader, focused as much on the how and why as on the results. A solid business case for aligning sales and marketing will make sense to them and they are usually a receptive and collaborative partner. Thinkers want to understand the process, how it impacts their team, and when they can expect results.”
Read more…Forbes.com - Birth of a Social Salesman
“I caught up with Phil Arturi for a discussion on how the social transformation has changed his life, or not…..”
http://www.forbes.com/sites/christinecrandell/2012/01/23/birth-of-a-social-salesman/